The initiative for this project was to encapsulate the essence and dedication to bespoke design for the conceptual firm Carlotta Laurent Interiors, aiming to enhance client engagement and uniquely position the brand within the Chicagoland interior design landscape.
Outcome
We crafted a sophisticated and cohesive brand identity, marked by innovative engagement tools and a compelling digital presence, equipping Carlotta Laurent Interiors to deliver design experiences that are as unique and personalized as their clientele.
Services
Brand Strategy
Positioning
Logo & Brand Identity Design
Collateral Design
Website Design
Process Notes
The initial phase of our branding initiative for Carlotta Laurent Interiors focused on a thorough research and discovery process, aimed at understanding the distinctive qualities that could differentiate this brand in Chicago’s interior design market. We conducted an extensive analysis of the local design landscape, scrutinizing competitors and potential clients to pinpoint market gaps and opportunities. This involved examining current design trends, client preferences, and lifestyle characteristics of the upscale neighborhoods targeted by the brand. The insights gained during this phase were instrumental in laying the groundwork for a branding strategy that would not only captivate visually but also resonate deeply with the brand’s intended audience, ensuring that Carlotta Laurent Interiors would meet the sophisticated needs of its high-end clientele.
Visual Identity Creation
Articulated through a color scheme of warm blues and off-white, we established a visual identity that embodies sophistication and warmth. This palette, carefully chosen to align with the brand’s core values, provides a distinct visual appeal. The wordmark, utilizing an uppercase, condensed, serif typeface, embodies elegance and strength. Extending this visual identity to stationery, we selected premium, heavy cotton paper, enhancing the tactile experience associated with Carlotta’s brand. The embossing of stationery further elevates this luxurious feel, ensuring that every point of client contact reflects the brand’s commitment to quality and sophistication.
Digital Presence
In translating Carlotta Laurent Interiors’ brand strategy to the digital realm, we crafted a website that serves as a visual feast. Project images take center stage, dominating the screen. This approach ensures that visitors to the site gain an immersive understanding of the bespoke and personalized design journey Carlotta offers, allowing the website to function as an extension of her studio’s creative spirit and dedication to client-centric design.
Innovative Project Cards
A standout feature of our visual identity development was the creation of innovative project cards, designed to offer flexibility and personalization in client consultations. Tailored to suit the unique demands of a one-woman design studio, these cards are designed with a customizable front for attaching visual references and photographs, directly linking design concepts with tangible examples. On the reverse, detailed information helps clients grasp various design directions, facilitating a deeper understanding of potential aesthetics. This approach allows for swift, bespoke updates for each client meeting, eliminating the need for extensive reprints and enabling Carlotta to offer personalized, insightful consultations with ease.
The Outcome
We developed a refined brand identity for Carlotta Laurent Interiors that combines bespoke elegance with a personal touch, establishing Carlotta as a standout in Chicago’s high-end design market. This refined visual identity, characterized by a sophisticated color palette and premium materials, is designed to meet the high expectations of discerning clients. Anchored by focused research and strategic positioning, we’ve equipped Carlotta Laurent Interiors to deliver exceptional design experiences, tailored to the unique preferences of each client.
