The impetus for this project was to establish a compelling brand identity for LevelUp SoCal, a newcomer in the Southern California market offering General Construction and Commercial Janitorial Services. Our objective was to craft a visual identity that reflected their commitment to superior service, sustainability, and employee growth, while appealing to local businesses seeking reliable and top-notch partners.
Outcome
We developed a versatile and robust brand identity for LevelUp SoCal, including an adaptive logo system and branded business cards for both branches of their business. This cohesive visual identity significantly bolstered their professional appeal, enabling them to attract their ideal clients in the competitive Southern Californian market.
Services
Brand Strategy
Positioning
Logo & Brand Identity Design
Collateral Design
Six brand attributes we determined during the discovery session.
Process Notes
LevelUp SoCal entered the bustling Southern California market as a new player in the General Construction and Commercial Janitorial Services sectors. With a clear vision to offer superior services rooted in sustainability, employee growth, and excellent results, they aimed to serve local businesses seeking reliable and top-notch partners. To effectively reach these potential clients and stand out in a crowded field, LevelUp SoCal recognized the need for a distinct and professional visual identity that also conveyed approachability and personable character—qualities often overlooked in the corporate environment of construction services.
Stylescape that uses existing elements to visualize design direction.
Logo Design & Development
Our creative process began with an in-depth discovery session to understand LevelUp SoCal’s brand traits, ideal customers, competition, and the visual aesthetics that would best represent their brand. Guided by this insight, we conducted industry research and competitor analysis, and crafted Stylescapes to visually articulate the brand’s essence.
We developed a versatile logo system that effectively represented the parent company and captured the essence of its construction and janitorial branches. The design featured an outlined mark for the parent company logo and filled-in logos in distinct colors for each branch. For large-scale applications, the outlined logo showcased an eye-catching gradient, blending the blue and green hues of the two branches, symbolizing unity and diversity within the brand.
Brand Collateral Design
Complementing the logo system, we designed business cards for the parent company and each branch, consistently aligning with the overarching brand aesthetics. The business cards incorporated the distinct colors and logos of each branch, providing a cohesive yet individualized representation of LevelUp SoCal’s services. This attention to detail ensured that every touchpoint with clients reflected the brand’s commitment to professionalism and approachability.
The Outcome
We developed a cohesive and impactful brand identity for LevelUp SoCal that positioned them as a trusted provider in the construction and janitorial sectors. The new visual branding not only enhanced their professional appeal but also conveyed their approachable and personable character, setting them apart in a competitive market. Anchored by thoughtful strategy and distinctive design, LevelUp SoCal is now equipped to elevate their presence in the Southern Californian market, delivering superior services with a brand identity that resonates with their target audience.
